We talk about haptic technology and how it’s going to be amazing soon.
Check out this lovely mashup of Brightkite and the Microsoft Surface
quick and dirty proof of concept brightkite + surface mashup. pulls most recent universal feed from brightkite, maps it, allows you to zoom.
nothing fancy, just testing out mapping and pulling from RSS and such.
Nothing fancy he says? I’d say it’s pretty damn fancy.
The $300 Million Button is great article by Jared Spool on the subject of making a simple UX change to get real world results. The key here though, was to listen to the user and give them what they wanted.
We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, “I’m not here to enter into a relationship. I just want to buy something.”
Often I find myself fighting the marketing side which really wants to get the value of all the registered customer data. In fact most of the user flow documents I’ve worked on were designed with the marketing goal of getting user to register. In this case the real value was in actual sales. It’s always good to be reminded to keep things in perspective and perform user tests.
Need some inspiration? Go an check out Enter Action. The text is in german, so I’m not sure what the some of the stuff is about. The videos are in english or have english subtitles.