I picked up a copy of the new Esquire while at the airport. It’s nice in person in all its blinky glory. I sort of wonder if it was the best use of the E ink technology. You can do so much more then just blink text and images on and off. Sure it’s not good for scrolling text, but it is good for updating the screen entirely. I’m wondering why they didn’t do two or three totally different screens to really show how you can increase the information density.
The ad inside the cover, well, it really felt like it missed the mark of the technology completely. We don’t need forced bad animation in our print ads. They could have however put a a ton of information in one space or lead a viewer through a linear storyline or something.
I’m glad that they have opened the door though to the technology.
“Research confirms professionals read much more business content than recreational content. They require access to all formats of digital content at their fingertips, and want a large readable screen,” said Plastic Logic CEO Richard Archuleta.
The reader supports several document formats:
Along with the file formats above there is support for a native format for newspapers, periodicals and books. The user interface is gesture-based, which is the simplest way to reduce the button clutter of so many other devices on the market. Users can connect to their information either wired or wirelessly and store thousands of documents on the device. The display utilizes E Ink technology for great readability and features low power consumption and long battery life. The ship date for the reader is set at the first half of 2009.